EDUCATION

MA New Media Design
University of Europe for Applied Sciences
July 2026 (Expected)

BA Communication Design
Habib University - May 2018

O Levels and A Levels
Karachi Grammar School - May 2012

CURATORIAL EXPERIENCE

Curator - 2026
Under The Amaltaas Tree
T2F, Karachi Pakistan

Assistant Curator - 2019
Yahan Say Shehr Ko Dekho
Karachi Art Council

Communication Designer - 2018
Who Gets To Talk About Whom
Gandhara Art Space

AWARDS

  • Best Capstone, 2018
  • Deans' List, Spring 2017
  • Kensett Medal, 2010

LANGUAGES

  • English (Native/Fluent)
  • Urdu (Native)
  • Sindhi (Native)
  • German (A2, in progress)

WORK EXPERIENCE

Makula | Freelance Product Designer Sept 9, 2024 — Dec 15, 2025
  • Spearheaded end-to-end UI/UX design and prototyping for the launch of an AI-powered notetaker MVP, targeting professional users.
  • Iteratively improved product logic and UX across the MVP lifecycle, translating customer feedback into targeted fixes.
Sabeen Mahmud Forum | Volunteer Designer Jun 1, 2024 — Present
  • Designed and developed the Sabeen Mahmud Archive — a self-initiated digital archive encompassing Information Architecture, visual design, and front-end development.
Salesflo Pvt Ltd | UI/UX Lead Oct 16, 2023 — Apr 30, 2024
  • Established and deployed a comprehensive, component-based Design System (leveraging Figma) and a formal UX Playbook for a B2B SaaS platform serving major FMCG companies.
  • Reduced design-to-development handoff time for the product to 1 week and ensured 100% cross-platform design consistency.
Sastaticket.pk | Product Design Lead Mar 1, 2022 — Oct 13, 2023
  • Led and mentored a team of three designers, defining team goals and implementing agile design processes to improve overall design quality and velocity.
  • Drove product growth and feature discovery by leading user research, market segmentation, and problem discovery workshops.
Sastaticket.pk | UX Designer Sept 9, 2021 - Feb 28, 2022
  • Executed detailed interface design, interaction design, and high-fidelity prototypes for high-traffic features, contributing to a 17.5% uplift in conversion rates for key user booking funnels.
  • Conducted regular user research (usability testing, workshops, and interviews) to validate concepts and inform feature development priorities in an Agile environment.
Orenda | Visual Learning Designer Sep 14, 2020 - Jul 31, 2021
  • Adapted educational scripts and lesson plans into engaging, fully animated video lessons for children, utilized within the Taleemabad learning app.
ADA Magazine | Lead Designer Aug 10, 2018 - Aug 31, 2020
  • Managed all print and digital layout design and web development for a leading architecture and design magazine.
PeaceNiche | Admin Coordinator Feb 1, 2013—Jan 10, 2014
  • Facilitated successful event management and social media for a key cultural space in Karachi (The Second Floor) to improve overall design quality and velocity.