Sellorate B2B Retailer App

Company:

Saleflo

Role:

UX Lead/Product Designer

Year:

2024

Team:

Saman Farooq (Product Team), Faseeh Abbasi (Product Designer)

Project Image

A B2B solution that bridges the gap between retailers and manufacturers.

Design System

Prioritising quick delivery, we adapted mental models from similar apps and built a high fidelity design system.

Onboarding & Sign up

Company code login establishes the manufacturer relationship from the first screen.

Search & Order

Familiar B2C browsing and product card patterns adapted for B2B carton/unit pricing.

Payment & Checkout

Simplified checkout with visibility on delivery time and itemised bill.

Loyalty program

A flexible rewards system tied to order value to incentivise usage. That could be toggled off by the admin.