Sellorate B2B Retailer App
Role:
UX Lead/Product Designer
Team:
Saman Farooq (Product Team), Faseeh Abbasi (Product Designer)
A B2B solution that bridges the gap between retailers and manufacturers.
Design System
Prioritising quick delivery, we adapted mental models from similar apps and built a high fidelity design system.
Onboarding & Sign up
Company code login establishes the manufacturer relationship from the first screen.
Search & Order
Familiar B2C browsing and product card patterns adapted for B2B carton/unit pricing.
Payment & Checkout
Simplified checkout with visibility on delivery time and itemised bill.
Loyalty program
A flexible rewards system tied to order value to incentivise usage. That could be toggled off by the admin.