Sastaticket - Market Segments Research

Project description goes here. This is a template based on the SMA project structure.

Research Criteria

This segment classifies users using customer demographics i.e. age, income, gender, race, education, or occupation

This segment classifies users based on where they are located.

This segment classifies users based on what generational group they fall into i.e. Boomer, millennial, Gen Z

This segment seeks to classify users based on where they are in their lives. i.e. in college, married with children, single etc.

This segment classifies users based on their lifestyle, values, interests and personality traits.

This segment classifies users based on their decision-making patterns.

This segment classifies users based on when they buy i.e. Holidays and events

This segment classifies users based on their transactional worth and how much revenue/GMV they bring in.

We largely cater to travelers aged 20-50, however the bulge at the base of our pyramid suggests we also cater to those traveling with dependents.

In all income brackets the top purpose of travel is business.

In higher income brackets we find less people booking for family and friends.

Traveling for leisure peaks and declines after the 100,000 PKR income mark.

Fewer people booking for clients

View on Miro

98.49 % of customers are from Pakistan. Based on frequency of orders we can divide international market into 4 tiers

Click on the numbers to learn more about each stakeholder group.

Tier 1	UAE, Cyprus
Tier 2	Britain, USA
Tier 3	Turkey, Saudi Arabia, China, Australia, Canada, Germany, Italy, Oman
Tier 4	Japan, Sweden, Bahrain, Philippines,Singapore, South Korea, Norway, Malaysia, Afghanistan, Spain, Indonesia, France, Netherlands, Hong Kong, Zimbabwe, Switzerland, Kuwait, Tanzania, Mauritius, India, Qatar, Ireland, Mozambique, Azerbaijan, Czech Republic, Thailand, Belgium, Russia, Austria, Argentina, Brazil, Portugal, Chad, New Zealand, Denmark, Jordan, Kazakistan, Hungary

Details...